“A Healthy snacks producer has agreed an exclusive distribution deal with supermarket Morrisons to stock a new free-from whole fruit snack developed specifically for children from 12 months old.
Keighley-based Clearly Scrumptious has agreed a deal which will see Scrummies fruit snacks being sold in more than 100 Morrisons stores across the UK.
The blueberry, raspberry and strawberry fruit snacks are sold in a multipack form and are priced at £2.
Clearly Scrumptious working in collaboration with Morrisons since the development phase of Scrummies to ensure the product was commercially viable and would truly appeal to customers.
James Feddo, founder of Clearly Scrumptious said: “The input from the buying team at Morrisons was invaluable.
“Their industry experience combined with our passion for bringing to market a fresh, wholesome new product really helped us shape the Scrummies multipack offering and we are incredibly proud of the end result.
“To be recognised by a major multiple like Morrisons and to have its support and guidance is testament to the quality and innovation of our new product and we can’t wait to engage with customers to see how we can further expand our product offering”
Clearly Scrumptious was launched in December 2012 by founders Rick Wadsworth and James Feddo. All the companies products are gluten, wheat and dairy free.”
Its always nice when you pick up the Yorkshire Post to find Scrummies being featured in the Business section. Gaining a listing with Morrisons supermarkets for Scrummies multipacks has been a really big deal towards helping us get more kids eating whole fruits. Being recognised on a regional level makes all the hard work that go on behind the scenes feel really worth while. If we can help a few more children in Yorkshire enjoy eating healthy snack foods over highly processed confectionery items that would feel like a massive success for Clearly Scrumptious.
Its been really good working closely with a supermarket from the local area to develop the multipacks and we are hopeful of expanding our listing over the coming months. Its great now to feel we can engage more with the end consumer to raise awareness of healthy eating, we are working closely with mother and toddler groups around the UK enable them to try Scrummies for free giving the children and parents that attend a healthy treat. We know that many of these groups are poorly funded and being able to give a little bit back to our customers is something we are keen to support.
We are hoping to share loads more good news stories about Clearly Scrumptious and Scrummies over the coming weeks and months so watch this space for more information.
Rick and James x